Most all of APS’ software
is designed to utilize your Players Club cards. This gives you
the ability to know who is participating and allows you to determine
the patterns of specific customers. Also, at any time during the
promotion, or after the promotion has ended, you will have access
to the details (account #, date, time, prize awarded, cash won,
etc.) of each account that participated. This information will
be formatted such that you can easily import the data into Excel,
Access, and most other database programs.
APS has designed
many customized “instant win” type promotions for clients.
These type promotions allow you to award your customers for their
visit while, at the same time, preventing customers who have already
participated from “double-dipping”. Based on account
numbers, the software can be designed to limit the number of times
an account can participate in a period of time. For example, you
could allow the customer to participate once per day, twice per day
with a specific amount of time that must elapse between each, once
per promotion, or any other combination or logical configuration
of requirements. The instant win component allows you to specify
how you want to distribute your “wins”. You can provide
the number of each instant win item that is available and the software
will only award that number of each item. Or you can provide a matrix
of percentages that you would like for the software to base the instant
wins on. Either way, or with a combination of each, the program will
utilize the APS Random Number
Generator, which is GLI approved.
Virtual Entries and Drawings are a specialty of APS. APS has
been furnishing virtual drawing software for a number of years, and
to the best of our knowledge was the first company to provide this
capability. By using virtual entries, you don’t have to worry
about having entry tickets printed. Also this prevents someone from
accumulating discarded tickets and using them to have an unfair advantage
of being drawn. Based on promotional rules, APS can
design software to award “free” entries to customers
when they swipe their players cards. You can also reward your customers
by allowing them to earn additional entries based on their recorded
slot / table play. Each time a customer swipes their card, the display
will show them how many entries they have accumulated. You can require
your customers to “activate” their entries by swiping
their players’ card on the day of the drawings. This greatly
increases the chance that the winners drawn will be present. The
drawing process uses the APS
Random Number Generator, which is GLI approved.
Instant win promotions and Virtual Entry and Drawing promotions
can be combined into one package to allow your customers to receive
an “instant win” and virtual drawing entries from the
same swipe. Utilizing your touch screens, we can also provide software
that will allow your customer to “truly” participate
in the promotion by having the customer touch a symbol or logo displayed
on the screen to reveal their instant win. This gives the customer
some feeling of control and is very popular with the customers.
APS provides software to meet
many other needs of casino marketing. Whether you need slot tournament
or blackjack tournament registration, voucher printing, participation
tracking of special events, using invited list to allow only a certain
group of customers to participate in special promotions, or any other
casino promotional software need, APS has
the experience and ability to provide you with the consultation and
software to meet those needs.
